Format: All digital ads should be submitted in Adobe Illustrator 8 .ai, or .eps file format. PDF submissions are acceptable provided they are press-ready with fonts embedded.
Submission Files: Please provide on disk all images (cmyk), fonts (printer and screen) along with your Illustrator 8 file, as well as a printout and mock-up of your ad/cover so we know exactly how you want your outer cards to back-up in relation to the inner sheet. We ask that you also label your disk with your name and address on it for easy return.
Photo Elements: 300 dpi, actual size, CMYK color model; .tif or .eps format – No JPEG compression or .jpg files, please.
Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB mode will be converted to CMYK.
Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert fonts to outlines, however outline text cannot be altered.
Minimum point size for 1 color type, no background: 4pt
Tint Matched type for more than 1 color, no background: 7pt
Minimum point size for type reversed out of 1 color: 6pt
Minimum point size for type reversed out of more than 1 color on inner sheets: 8pt
Minimum point size for type reversed out of more than 1 color on outer cards: 8pt
Media: IBM CD or E-Mail to
Cover Specification:
Cover Size (Front and Rear): 3 3/8" W x 2 1/8" H
Logo on Front Cover: 1 1/2" W x 5/8 " H, zero bleed